Sales Support for Your U.S. Imports
If you import U.S. food or agricultural products, you may be able to access funding to promote those products in your market through the Branded Program offered by Food Export–Midwest and Food Export–Northeast. The Branded Program provides cost-share funding for up to 50% reimbursement of approved international marketing and promotional activities for U.S. suppliers — including those incurred by their importers and distributors.
Such marketing measures include:
In-store demonstrations and merchandising, trade show exhibits, digital/print advertising and marketing materials, retail and foodservice promotions, social media, website design and ecommerce, market-compliant packaging and labeling and more!
Who Qualifies?
- Must promote products that have at least 50% U.S. agricultural content
- Your U.S. supplier must meet the program’s size guidelines (generally fewer than 500 employees)
- Your U.S. supplier must be approved, annually, before promotional activities take place
Products must be value-added agricultural products including:
- Food ingredients
- Foodservice products
- Specific wood products
- Seafood
- Consumer food products
- Feed ingredients
- Pet food products
- Other Agricultural Products
How it works:
Talk with your U.S. supplier to find out if they qualify for the Branded Program. Qualifying U.S. suppliers may request reimbursement funding from $2,500 – $300,000 per year. Reimbursements will be made to you through your U.S. supplier once documentation of the promotion is reviewed and approved by Food Export. All promotions must clearly indicate the U.S. origin of the product.